Starting a start-up can be one of the most complex thing, this is how many people lock in their mind. There are several reasons why a startup could end up fail at very first try. The key reasons for that entrepreneurs experienced business failure are lack of focus, lack of motivation, commitment and lack of determined passion, taking advice from wrong person, poor knowledge base in business mind and so on.

There are things that you must know well to be a successful entrepreneur, there are some key factor to be success. Founders are driven by impact, resulting in passion and commitment to stay the course and stick with a chosen path. Having leadership qualities with general and domain specific business knowledge is must to balance both technical and business oriented problems.

If you consider both the reasons for failure and the factors for success, it is clear that commitment to a plan is key. Marketing is another important department to build a successful startup, you need to know how to promote your product and services. It is must to understand the need of consumer and their prospective. Businesses are driven by consumer’s requirement and not by sellers. Advertising tells the world that you are in business and about the products you produce and you are there to offer your services, where you are located, how you can be contacted, and how and why you are a better choice than your competitors.

Design a business plan, determine how much financial and human resources you need to invest to run towards your goals. Know everything about competitive analysis in your market, including products, prices, promotions, advertising, distribution, quality and service. Design your plan to a business model to evaluate all your idea in detail to make decision quickly. The successful launch of your product or services depend completely on how smart and innovative your marketing campaign is. Marketing is one of the best things that you can do for your business. When you market your product or service, you are getting it in front of the people who will actually buy it. Improper marketing also leads to failure. When starting a new venture in an emerging market, it is important to keep costs as minimum as possible. It’s easy to give out equity early on but if you are successful, this becomes extremely expensive later on. It is must to keep an eye in finances initially. Advertising is very important for every aspect of a business development. It plays an imperative role for both manufacturers and consumers. Online advertising is fastest and cost-effective way of reaching out to target audience. Because social networks gather such a larger amount of user information, social media advertising is able to target wide range of audience across the city, state and country.  Many entrepreneurs prefer to write their business plan and keep track on it, it is recommended to make your own plan in form of diary like customized diary 2018.a

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